Position Your Marketing Plan to Weather Storms

It’s high time to plan your grain marketing strategy for the postharvest season. Big crops create suppressed fall prices. This year, outlasting the lows may be the name of the game. Selling into fall lows can be avoided by using a long-term approach to your risk-management plan. 

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Compare 16 local marketing automation tools

16_tools_198793352-ss-1920-compressorManaging online citations, claimed and unclaimed listings, landing pages, reviews and ratings, and data feeds for hundreds or thousands of locations has become time consuming and costly for enterprise brands. Automating local marketing processes through LMA tools can provide numerous benefits.

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SoyRoy: Do You Really Need Experts for Marketing Advice?

The lead article in the popular farm press on August 24 concerns two multinational grain firms that lost a lot of money trading soybean futures. In other words, they were on the losing side of a large position in the soybean futures market. Most farmers would consider that situation laughable except that the money they lost was probably customers’ operating capital. From what I understand, they operated some type of pool designed to enhance the return on the soybean crop for the farmers involved. I do not know the exact strategy they used, but it had the opposite effect from what was intended. 

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GameStop and RetailMeNot show why mobile retailers must embrace marketing automation (VB Live)

If you’re a mobile retailer, turning casual users into fans and financial success is your biggest challenge. Join marketing powerhouses from mega-retailer GameStop and top shopping app RetailMeNot as they dig in to how marketing automation strengthens user engagement, boosts conversions, and pumps up LTV.

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5 Killer Examples of Data-Driven Marketing

Data has the potential to be your most valuable marketing resource. With the right information in hand, you can create scalable, repeatable marketing processes. It’s the marketer’s dream: let your campaigns run on autopilot, so you can focus on the creative side—testing and optimization.

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How to Stay One Step Ahead With Your Marketing Campaigns

In the last few years, small businesses have invested larger and larger portions of their revenue into marketing, a crucial, yet notoriously delicate part of any business’ growth and longevity. A successful marketing campaign can increase sales, raise your prestige, and allow you to compete with larger companies, but for small businesses there’s not much room for error. It’s too easy to pour valuable resources into undercooked marketing campaigns with limited ROI.

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CMO Today: Why Marketing Tech Is Beating Out Ad Tech

MARTECH MOVES: Marketing tech and ad tech. They sound similar, but in the eyes of the venture capitals, the underlying business models can be quite different. As CMO Today reports, U.S. venture-capital firms invested around $860 million in ad tech firms last year, the lowest since 2010, and it’s on pace to be even lower this year, according to PitchBook. Marketing tech companies, however, received more than $1.2 billion in funding last year. To put it simply, ad tech companies generally collect revenue on the volume of advertising they buy for clients, whereas marketing tech companies often sell software directly…

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How Mylan’s Multimillion-Dollar Marketing Convinced Us We Need the EpiPen

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Why Venture Capitalists Are Betting on Marketing Tech Over Ad Tech

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Oracle: Marketing Clouds Don’t Exclude Best-of-Breed Solutions

Oracle: Marketing Clouds Don’t Exclude Best-of-Breed Solutions

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