Tackling Diversity in the Marketing World

In December 2014, I was invited to give a keynote talk at a digital marketing event in Europe. There were 15 speakers. All white men.

When I realized that all the education and training was being provided by only white men, I actually became physically ill. Simply put, it felt wrong to be part of an event like this.

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Six Digital Marketing Strategies That Allow You To Bypass Ad Blockers

As more and more users download ad blockers, digital marketers are adjusting their strategies accordingly.

This means more brands are steering away from low-ROI strategies and the kind of blatant self-promotion that only turns customers off (the reason many download ad blockers in the first place). Instead, think word-of-mouth marketing that allows customers to rely on the recommendations of their friends or shareable content that encourages natural promotion on social media.

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A cannabis marketing company is bringing pot parties to the elderly

In April 2015, Carrie Tice was despairing over her 80-year-old mother’s advancing Alzheimer’s when a caregiver at her senior center in California recommended giving her a topical dose of marijuana. Many other drugs had failed, but the marijuana made her feel better immediately. She was more alert, more active and looked younger. By October last year, she had moved out of the senior center, and this year she moved in with her daughter in Mill Valley.

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Agile Marketing: Moving At The Speed Of The Customer

Much has been said about the consumer’s control—control over what they choose to listen to, where they choose to shop, and how they choose to get information. They tune in only when companies earn their fragmented attention.

Marketing must keep up—to gather data fast, learn fast, and act fast with targeted messages. To deliver, leading marketers are employing agile techniques to get a jump on competition.

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The Good News And Bad News When It Comes To Marketing Technology

On one hand the news is good when it comes to martech. It’s that other hand that’s the problem. Shutterstock

I will dispense with any amenities or funny anecdotes or what have you and cut right to the chase. According to research conducted by Walker Sands Communications and Chief Marketing Technologist, 50% of US marketers said they plan to spend more on marketing technology (martech) in 2017 with another 20% of marketers indicating they will spend significantly more. 

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How Do You Differentiate Marketing From PR In A World Where They Are Merging?

Halfway through a recent marketing presentation, I realized that the prospective client team I was pitching didn’t perceive the difference between marketing and public relations. Given the speed of change in the marketing world over the past decade, this is not surprising.

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Is Pokémon GO’s New Nearby Tracker The Result Of Marketing Deals Or Legal Issues?

Photo: Niantic

Players in the US and Europe are scratching their heads about Pokémon GO’s new Nearby tracking system, which has expanded from early tests to entire regions now.

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8 Trends That Will Shape Content Marketing in 2017

It’s that time of year again. In between the holiday parties and the shopping, we’re all trying to find some space to think about next year.

Many of you have already been considering this for awhile, of course. Some of you had 2017 all planned out in August. You submitted your 2017 marketing budget in September. You’ve probably already got most of your taxes done.

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5 Common Mistakes Businesses Make In Mobile Marketing

Mobile has completely altered the consumer landscape in just a few years by becoming the main tool used to read the news, communicate, socialize, navigate and make purchases. The intimate relationship that mobile can provide between a consumer and their supplier can be a double edged sword though. It is a medium that can grant instant access and reward to a customer base while also allowing for mistakes that could greatly cost a business.

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This investment bank presentation breaks down the complicated digital ad industry in 2016

LumaThe investment bank’s presentation explains the convergence of the ad tech and martech industries.LUMA Partners

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