Surefire Social is rebranding and becoming Surefire Local, a marketing technology platform with a strong focus on hyperlocal marketing. In addition, the company has acquired Atlanta-based Promio to strengthen its offering.
Marketers shrugged off political and economic uncertainty by increasing their ad budget forecasts at the end of 2016, but there are signs of wavering confidence as the government’s Brexit negotiations loom.
There are many analog agents finding it hard to navigate a digital world.
From Facebook to Snapchat, LinkedIn and beyond, it can be hard to craft a digital marketing plan that gets you in front of the right audience at the right time.
During a panel discussion at Inman Connect New York, real estate marketing gurus Chris Lim of Climb Real Estate, Tigh Loughhead of Elegran, David Marine of Coldwell Banker and Danielle Garofalo of Stribling Associates shared how they’ve managed to master the digital world with plans that fit their team’s specific needs and goals.
House Account is a startup software-as-a-service company that provides sales and marketing tools to brick-and-mortar businesses, focusing on high-end fashion boutiques. The company is seeking an entry to mid-level employee to act as a Marketing Associate. The Marketing Associate will be responsible for managing all internal and external marketing for the company under the direction of the VP Marketing + Operations. Visit houseacct.com for more information.
With marketing jobs growing 9% faster than the national average and the average median pay $124,850 per year for a mid-level marketing manager, a degree in marketing is a smart idea. You can succeed in marketing with a bachelor’s degree in several fields, but a marketing degree makes it easier to land an entry-level job and rise in your field faster. There are several reasons why an undergraduate marketing degree is a good idea and why a graduate degree is even better.
“Where are my leads?!” Has your boss ever said that to you? If so you’re not alone. According to the 2015 B2B Lead Generation Report, 59% of marketers stated that “generating high-quality leads” is their top issue.
Secret Marketer: Marketing as a series of tools and methodologies is the platform for long-term success
Prepping for the annual sales kick-off (SKO) can be tricky. How do you pitch your campaign idea? How can you get buy-in without having a campaign redesigned in front of you? Should you be more aggressive and suggest you can deliver more revenue than in the budget? How can you get the sales team to stick to the plan and not run off to do their own thing?
Small businesses today are competing with a lot of noise. Consumers are plowing through the clutter as they use DVRs to skip through commercials, install ad-blockers to browse the websites they love without ads interrupting, and customize what shows up in their social media news feeds.
If you’re a marketing executive, you may feel like the ground is constantly shifting under your feet. Everything that the industry thought was a best practice ten years ago is now obsolete, buried under an increasingly mountainous pile of data.