These three premium courses will turn you into a marketing guru for just $19

Ready to get serious about mastering powerful social media platforms for business success? The Full-Stack Marketer Bundle will give you the tools necessary to build marketing expertise and build the strategies to succeed.

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Why UK’s Naked Wines’ US marketing push flopped

Marketing is hard. It’s even harder in new markets.

U.K. wine retailer Naked Wines found that out the hard way. Last week, its parent company, Majestic Wine, saw its shares fall 25 percent on the news it would miss its projected profits for 2017. The blame: a £2 million ($2.6 million) marketing mistake tied to a direct-marketing effort in the U.S. for Naked Wines.

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How one real estate agent revolutionized marketing

Walk into Surterre Properties in Newport Beach, California, and you could be forgiven for thinking you’ve stepped inside a marketing agency instead of real estate brokerage.

That’s by design. The company has an in-house ad agency, which includes marketing managers, experts in web and print design and even printing press employees.

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If You Think Zara Does Not Do Marketing, Think Again.

A student in class last week raised his hand and asked me how Zara is successful without doing marketing. Even though it is early in the semester, I was horrified that I had not yet succeeded in teaching my students what marketing is. As I thought about it some more, my horror calmed down. I know that most, who do not have a depth of knowledge in marketing, have the same problem. They equate marketing with advertising. As they learn more, they discover that advertising is only one of numerous ways to promote products, and promotion is only one of seven fundamental building blocks of marketing. These building blocks, in turn, are merely a marketer’s periodic table of elements from which he (or she) crafts a marketing mix of strategies that are used to achieve the goals of a marketing plan.

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Palmer was father of modern sports marketing

12:25 AM ET

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Lagos Startup Week and Ringer Digital Marketing to Offer Free Digital Marketing Masterclass

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Crumby named leasing and marketing director for The Landings

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Ackermann: Marketing’s critical role in sales success

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Virginia starts tourism marketing campaign for LGBT travelers

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Chatbots, Marketing and Forex Trading

This article was written by Charlie Trumpess who is a marketing consultant and freelance copywriter.

Bots are everywhere nowadays, even if you don’t realise it.

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